Beach Breakthrough: My Story, My Dream, and the Agency That Changed Everything

It was August 2016, and the warm Caribbean breeze gently brushed against my skin as I sat on the sandy Governer’s Beach of the Cayman Islands. The crystal-clear water stretched out before me, a beautiful backdrop to the internal turmoil I had been facing.

Here’s why…

My wife and I had recently made the big move to this picturesque island.

We had left behind our old life to pursue something more fulfilling and exciting.

I had been helping people with their business problems for years, pouring my heart and soul into every project, often for minimal compensation.

I knew I was great at what I did, and my clients were always thrilled with my services.

However, I had been attracting the wrong type of clients – the ones who expected everything for next to nothing.

Sitting there on that beach, I knew it was time for a change.

That moment was a turning point…

I had reached my breaking point and was fed up with playing small.

I felt a surge of determination and a fierce drive to change how I approached my business.

I knew I had to transform how I was operating to attract the right kind of clients and create a thriving business.

After a deep conversation with my wife, I had a revelation.

I realized I needed to pool my skills into a lean operating, full-service agency offering high-quality, bespoke solutions that prevent business owners from making more sales.

This idea began a new chapter, and I was determined to make it a reality.

The Birth of MediaGroup15™ 

The number 15 has always held significant meaning for my wife and I…

When we first met in 2009, our houses had been number 15.

When we moved to the Cayman Islands, our dream home was a coming together of both numbers – 30.

As I looked at all the services I offered, I realized they added up to 15.

It felt like fate.

I decided to call the business MediaGroup15™ and trademarked it.

From then on, I worked tirelessly to build a network of higher-budget clients, offering them top-notch services.

I also made a conscious effort to invest in my growth. I joined peer groups, attended marketing events, and sought out mentors who could support me on my entrepreneurial journey.

It was a big step, and the financial investment was a risk, but I knew deep down that it would all pay off.

But the road to success could have been smoother sailing…

Despite my best efforts, I struggled to implement the knowledge I had gained.

I was haunted by old programming from my childhood, where I had been constantly belittled and told that I would amount to nothing.

I dabbled in business as if it were a hobby while my wife worked tirelessly to support us.

It wasn’t until I had no choice but to make it work that I truly committed myself to the success of my business.

I threw myself into the hustle, leaving no stone unturned. I was unapologetic in my approach and worked tirelessly to turn things around.

It was a defining moment for me, and I could finally build a thriving, lean agency that provided first-class services.

The journey was tough, and the result wasn’t an instant jackpot…

  • I learned valuable lessons that have shaped me into the entrepreneur I am today.


  • I learned that even when things don’t work out as planned, it’s essential to start where you are, use what you have, and do whatever you can.
  • I also realized that no man is an island. Without the support of my mentors and peers, I would not be where I am today.
  • Most importantly, I learned that family, especially those who care about you, is your most important support system.

So, my fellow entrepreneurs, remember that…

You are not defined by the limitations others have placed on you.

You have the power to create your destiny, but it takes hard work, determination, and a willingness to learn from others.

Keep pushing forward, and always keep sight of your dreams.

Success may not come overnight, but with perseverance and the right support, you can make your entrepreneurial dreams a reality.

And by the way, if you need any help with your business, do not hesitate to contact me for a no-stress, honest conversation where I’ll listen to your problem and diagnose the right solution.

Stewart Andrew Alexander Digital Publishing Consultant MediaGroup15
Stewart Andrew Alexander
CEO, Digital Publishing Consultant
“If you can conceive it, we can achieve it”,